Twenty-five years ago Toyota broke ground in
Georgetown, Kentucky, for a production facility to build Camrys. Today,
there are 13 Toyota automotive plants in North America and a 14th
scheduled to start Corolla production in Mississippi this October. But
Toyota Motor Manufacturing Kentucky started it all as Toyota's first
wholly-owned auto plant on American soil. Along the way, our Kentucky
plant has earned more J.D. Power awards for quality than any other plant
in North America. Since it's debut in 1983 nearly 15 million Camry's have been sold in more than 100 countries. It's hard to believe it's been 28 years since the Camry first went on
sale; Camry is now recognized as the smart, safety-conscious, and
worry-free leader of the Toyota Brand. More Camrys have been sold in North America than any other market ... 9.7 million! It has been the best-selling car in America for nine years running
and 13 of the past 14 years. The current Camry has been number one
every year since it was introduced in 2007. More than 90 percent of all Camrys built in the past 15 years are still on the road today.Camry also tops several
lists as the most American-made car.
THE 2012 CAMRY IS HERE!
You know choosing the right car for ourselves, and our families,
is an emotionally satisfying experience. Everyone wants to feel
confident and at ease behind the wheel. We want to know we got great
value for our money, that we made the responsible choice, and are taking
care of our families and friends.
That's why we are especially proud of how the new Camry will meet the needs
of today's buyer. Not only will it continue as the benchmark for
quality, dependability and reliability. It will be the most
technologically advanced Toyota ever built. It will feature
contemporary styling combined with best-in-class, driving dynamics,
refinement, safety features, fuel economy and connectivity. It will be
an excellent value. But most importantly, we are confident owners will
feel great about their decision to buy a Camry. The new Camry is modern without losing its heritage, it's exciting, innovative, connected and worry free. 100 percent of the
exterior sheet metal is all new. And overall over 90% of the parts in the Camry are re-engineered.
Inside there's a new level of space, comfort and refinement for
both drivers and passengers. Without increasing the size of the car our
engineers have made the new Camry roomier and more comfortable while
improving driving visibility. The cabin is even quieter than before
making conversation and music more enjoyable.
Camry's efficient 2.5-liter 4-cylinder engine will meet the
needs of a majority of customers. For great fuel economy the
178-horsepower engine is teamed with a 6-speed automatic
transmission providing smooth acceleration with a best-in-class 35
miles per gallon - highway. For those who want more power, the new Camry's 268-horsepower V6 provides improved performance yet it's mpg is
as good or better than competitors' V6 and turbocharged 4-cylinder
The aggressive-looking SE provides a more dynamic driving experience
with a special suspension system and performance-tuned steering. The new
Camry Hybrid offers significant improvements over the current model and
will be unmatched in the market place. Building on the four key
advantages of Toyota hybrid technology, high mileage, low emissions,
performance, and a quiet driving experience, it will outperform the
competition in all areas it sets a new benchmark. It will introduce a
new hybrid system with a 2.5-liter four-cylinder that delivers 200
horsepower and 43 miles per gallon in the city. That's the best
mileage of any midsize sedan available today. With a range of 650 miles
you could drive from L.A. to Salt Lake City, Detroit to New York, or New
York to Charlotte without having to refuel.
For a sense of security on the road all new Camrys will provide
best-in-class safety. It starts with the Star Safety System which
includes such features as Vehicle Stability Control, and Traction
Control among others. Add best-in-class 10 airbags, plus an optional
backup monitor, blind spot monitor, and Safety Connect, and you have a
list of safety features unmatched in the class. Official testing hasn't
been conducted yet but during development Chief Engineer Okane targeted
Five Star NCAP and IIHS Top Safety Pick ratings.
One of the key features today's consumers are looking for is
information and entertainment. But it can be a challenge to design a
safe, easy to use system in an automobile. Toyota's answer is our
exclusive Entune multimedia system and Camry will be among the first to
have it. The key to Entune is its conversational voice recognition
system that helped it earn a best-in-class rating at this year's
Consumer Electronics Show. For a distraction-free motoring environment
Entune takes the phone out of the driver's hand, leave it in the console
or put it in your purse and you're still connected. You'll find Entune
to be safe, simple, intuitive, compatible and upgradeable. Click here for a short video on the Toyota Entune.
WHAT IS THIS GOING TO COST?
In spite of all the new features and refinement we've added,
prices on all popular models will be lower than they are today. At
$22,500, LE is down $200. Starting at $23,000, SE models are down
$1,000. XLE sheds $2,000, coming in at $24,725. As a result of this
pricing, customers can now get more Camry for less money! Now here's another exclamation point on pricing, with more power,
better mileage, and a bigger trunk the new Camry Hybrid will also be
lower than the current model. Camry Hybrid LE will be down
eleven-hundred and fifty dollars to $25,900. The new XLE hybrid at
$27,400 is $800 less than the current hybrid with an upgrade package.
Model for model, grade for grade, nothing else in the mid-size sedan
segment offers more value than Camry.