Camry is now recognized as the smart, safety-conscious, and
worry-free leader of the Toyota Brand. More Camrys have been sold in North America than any other market ... 9.7 million! It has been the best-selling car in America for nine years running
and 13 of the past 14 years. The current Camry has been number one
every year since it was introduced in 2007. More than 90 percent of all Camrys built in the past 15 years are still on the road today. Camry also tops several
lists as the most American-made car.
Inside there's a new level of space, comfort and refinement for
both drivers and passengers. Without increasing the size of the car our
engineers have made the new Camry roomier and more comfortable while
improving driving visibility. The cabin is even quieter than before
making conversation and music more enjoyable. 
For a sense of security on the road all new Camrys will provide
best-in-class safety. It starts with the Star Safety System which
includes such features as Vehicle Stability Control, and Traction
Control among others. Add best-in-class 10 airbags, plus an optional
backup monitor, blind spot monitor, and Safety Connect, and you have a
list of safety features unmatched in the class. Official testing hasn't
been conducted yet but during development Chief Engineer Okane targeted
Five Star NCAP and IIHS Top Safety Pick ratings.
One of the key features today's consumers are looking for is
information and entertainment. But it can be a challenge to design a
safe, easy to use system in an automobile. Toyota's answer is our
exclusive Entune multimedia system and Camry will be among the first to
have it. The key to Entune is its conversational voice recognition
system that helped it earn a best-in-class rating at this year's
Consumer Electronics Show. For a distraction-free motoring environment
Entune takes the phone out of the driver's hand, leave it in the console
or put it in your purse and you're still connected. You'll find Entune
to be safe, simple, intuitive, compatible and upgradeable. Click here for a short video on the Toyota Entune.
In spite of all the new features and refinement we've added,
prices on all popular models will be lower than they are today. At
$22,500, LE is down $200. Starting at $23,000, SE models are down
$1,000. XLE sheds $2,000, coming in at $24,725. As a result of this
pricing, customers can now get more Camry for less money! Now here's another exclamation point on pricing, with more power,
better mileage, and a bigger trunk the new Camry Hybrid will also be
lower than the current model. Camry Hybrid LE will be down
eleven-hundred and fifty dollars to $25,900. The new XLE hybrid at
$27,400 is $800 less than the current hybrid with an upgrade package.
Model for model, grade for grade, nothing else in the mid-size sedan
segment offers more value than Camry.